Corinthians | Club World Cup 10-year anniversary
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Campaign to celebrate the 10-year anniversary of the Corinthians Clubs World Cup trophy
STRATEGY
With the launch of the 3rd Jersey, the goal was to relive and celebrate the moment when Japan was taken over by the black and white colors and when the fans saw Corinthians become World Champions on the other side of the world.
This was the sequel of a story that we started to tell with the launch of jerseys 1 (home) and 2 (away), through the concept #SegueArrepiando ("Goosebumps never done").
The strategy for this act was based on 2 essential pillars:
The first was to explore the connection with the place where everything happened: Japan. Throughout the assets we explored the language and traces of Japanese culture to support the construction of the narrative.
The second was to celebrate not only the title itself, but also the protagonism of the fans, who played a key role in the achievement, supporting the club in every second of this historic moment.
CAMPAIGN
We created an immersive experience by assembling a container in front of the stadium, presenting the new jersey, the journey of the title and the trophy. To get there, the structure retraced the path to the World Cup in Japan, including "stops" in London (England) and Cairo (Egypt), representing the teams that Corinthians beat to win the title. The trip could be followed on the Club's page and on the Nike website. We also created a mangá with illustrations recounting the most memorable facts of the 2012 final, which was sent to influencers and fans.
TAGS
Nike / Corinthians / Wieden+Kennedy
Futebol /
Jersey / Soccer / Football /
Cássio Ramos
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