Felipe Gavronski - About Me

I’m a Creative Strategist with 16+ years of experience across advertising agencies and media services, developing the strategic foundations behind marketing campaigns, brand initiatives, and digital platforms.

As a Senior Creative Strategist at Twitch’s Brand Partnership Studio (Brazil), I help brands navigate the fast-moving world of Twitch and Gen Z culture. I translate brand objectives into creative, community-driven experiences, building campaigns that feel native, authentic, and unforgettable for Twitch streamers and their audiences.

Work experience

Nov2023 - Current

Twitch
Creative Strategist

Twitch's Brand Partnership Studio (BPS) is part of the Amazon Ads ecosystem and connects brands with Gen Z audiences through innovative, authentically integrated branded content.

My role includes:
- Developing custom content projects in partnership with Twitch creators
- Designing creative strategies that leverage Twitch’s unique capabilities
- Providing creative oversight and guidance across all project stages
- Leading educational sessions and training for sales teams and clients
- Building a proactive calendar of opportunities with partner creators
- Creating proprietary programs, including Roxo FC, Twitch’s official football show
- Facilitating co-creation workshops with brands and agencies

Content Projects delivered for clients like: Nike, Rexona, Adidas, Logitech, Supercell, Gillette, HBO, Android, Vivo, LG, Ruffles, Del Valle, SECOM, Vick, Disney+, DAZN, Whatsapp, Fanta, Sadia and Dorflex

Jul2021 - Nov2023

Wieden+Kennedy
Strategy Director

At Wieden+Kennedy, known as one of the world's most creative and award-winning agencies, I lead the strategy team responsible for Nike and Uber's communication strategy in Brazil. I work in concert with the Chief Strategy Officer while managing the overall strategic results and mentoring junior strategists.

Jan2019 - Jul2021

DDB
Strategy Director

I was the strategy director at DDB (first as Tribal and then as SunsetDDB), one of the most important and awarded creative networks worldwide. There I led the strategic work for major brands such as: Banco BV, Natura, Ambev and MRV.

Aug2017 - Jan2019

R/GA
Associate Strategy Director

R/GA is a mix between agency and consultancy, helping clients to grow their businesses through brand design, communication, digital products and innovation. There I was the group leader responsible for the strategy of Bradesco (Ágora Investments and Bradesco Previdência), Google (Waze, Youtube and B2B), Mastercard and Sem Parar.

Jan2013 - Aug2017

Talent Marcel
Senior Planning Manager

Talent is a recognized brazilian agency founded on 1980 by Julio Ribeiro. Today it is part of the Publicis Groupe. I worked as a strategic planner manager for Santander and Heineken brands, developing the communication plans for different segments and business needs.

Feb2009 - Oct2011

Leo Burnett
Planning Intern / Planning Assistant

I started my career in strategy at Leo Burnett, as a planning intern. My role was to support the team through research and analysis of the competitive scenario, trends and consumer in order to find the best paths to explore in communication.
During this period I worked with the brands Fiat, P&G, Rossi (Real Estate), Samsung and Phillip Morris.

Education

Mar2020 - Oct2021

FGV (Fundação Getúlio Vargas)
MBA Data Science

In order to improve in the understanding of the data and analytics area, I took a postgraduate course in Business Analytics and Big Data at FGV in 2021. In this experience I was able to better understand the use of data within the business environment.

Jan2007 - Dec2010

Faculdade Cásper Líbero
Social Communication / Advertising

Personal Projects

Nov2015 - Current

Miami Ad School
Teacher / Mentor

Since 2015 I'm part of the team of teachers at Miami Ad School São Paulo. In addition to several classes taught over the past years, i also work as a mentor for the students of the Strategy Bootcamp. During the 2020 pandemic, i helped in the development of a new 100% remote strategy course, the first of its kind created at the school.

Courses and classes taught:

Class: Building stories & Presenting Ideas
Class: Introduction to Strategic Planning
Class: Strategy Basics Toolbox
Course: Career in Strategy - Self Knowledge Workshop
Course: Strategy Camp (100% remote)

Oct2017 - Dec2019

SelfStrategy
Co-Founder

We Strategists are always developing strategy for brands and campaigns, but we often forget to do the same for our own careers. We stop thinking about our weaknesses, strengths, challenges, and where we want to go.

To solve this problem and help young strategists, SelfStrategy was born. It is a methodology to help each strategist to be more aware of their career plan and be able to trace the best path. The project was created by me and Nathalia Andrijic.

SelfStrategy Workshops have taken place in cities such as São Paulo, Rio de Janeiro, Brasília, Curitiba, and Porto Alegre, and in events such as Hacktown. More than 200 strategists were trained throughout the project.
[Link] [Link]

2021 and 2022

Effie College
Jury

I had the opportunity to participate as a juror in the Effie College Award, which aims to recognize, inspire, educate and engage the marketing and communication professionals of the future.

[Link]

Honors & Awards

Nov2024

Gold Effie
Case “Seu cartão é de comer ou de benefícios?” for Swile
Oct2022

Silver Effie
Case “Novas Fadas” for Nike

Jul2021

Shortlist Cannes Lions
Case “Nobel for Mileva”

Nov2019

Bronze Effie
Case “E-Moving Steep Discount" for E-Moving

Jul2019

Bronze Winner Cannes Lions
Case “E-Moving Steep Discount" for E-Moving

Dec2018

25 young people who make the change in
the communication industry in 2018

Annual list created by the Papel&Caneta collective that celebrates and elects the young professionals who, even in the face of the harsh reality of the economy and the country, have fought to challenge and make a difference in our market.
[Link] [Link]

Aug2018

Winner Startup Weekend AdTech

Winner of Startup Weekend AdTech with the development of Marta, a virtual assistant of digital marketing for small businesses.
[Link]

Apr2017

Bronze Wave Festival
Case “The King of Internet" for Tilibra

Sep2016

Bronze Smarties Awards
Case “Amstel Launch" for Heineken

Work experience

Education

Personal Projects

Honors & Awards

Get in touch at fegavronski@gmail.com