Mind The Gap is a study that became a 30-minute documentary in partnership with Multishow (major PayTV channel in Brazil). In the study we listened to 21 experts and 500 young people to trace the lines of the different generations, form a portrait of GenZ and understand the best way to communicate with them. [Link]

My tips and guidance on how to train your eye to detect the insights and learnings of brand communications.

A class with exercises and learning on how to build the rationale needed for
strategic planning and then bring it to life through a presentation.

A look at the past, present and future of the strategic planning discipline. And how we can prepare ourselves and take advantage of what is coming.

A 4-meeting series for young strategists, with a range of tools and methodologies to help them to plan and take the next steps in their careers.

A 3-hour workshop to help young strategists understand their current career moment, and what are the next steps that need to be taken. With exercises, discussions, and our own methodology, the idea was to be a hands-on moment to share doubts and experiences.

A quick guide to consulting the main information sources and tools needed for research work and strategic planning.