I’m a Creative Strategist with 16+ years of experience across advertising agencies and media services,
developing the strategic foundations behind marketing campaigns, brand initiatives, and digital platforms.
As a Senior Creative Strategist at Twitch’s Brand Partnership Studio (Brazil), I help brands navigate the fast-moving world of Twitch and Gen Z culture. I translate brand objectives into creative, community-driven experiences, building campaigns that feel native, authentic, and unforgettable for Twitch streamers and their audiences.
CREATIVE STRATEGY • STRATEGIC THINKING • INFLUENCER MARKETING • GAMES AND OTHER STUFF
Corinthians | The girls that never stop believing
Uber | Comings and Goings
BV Bank | Innovation
BV Bank | Vehicle financing
BV Bank | #LevePraFrente
Ágora | House of Investiments
Nextel | Agressive Discounts
Ágora | Revanp Investment Content
Waze | Carpool Brazil Launch
Sol Beer | Espíritu Libre
Brahma | Narration of feeling
Honda Civic | Emotions
E-Moving | Steep Discount
Pride Constitution
A Voz da Torcida | Santander
Nobel for Mileva